Don't overlook the importance of a brand audit, because it can spot issues and missed opportunities before you do.

Think of content and website audits as getting a checkup at the doctor’s office. You’re checking in, testing the pulse of your company to make sure it’s still going strong—and making adjustments when it’s not. Content and website audits take an in-depth look at the online presentation of your company and fine-tune it for better results.

Website design has become an integral part of running a business. Presenting yourself to the peak of your abilities includes putting your best website face forward. Here are five things you want to look for to ensure your website is spreading an ideal image of your company to clients.

Polished, well-written and designed materials help create a good first impression with current and potential clients. You’re intentional with everything that revolves around your business. You need to be intentional with the materials you hand out. Every pamphlet, every presentation, every paper that you offer your clients should be as if you are handing them a calling card. It introduces you and your company. It tells your story. It hooks your audience.