5 Things to Do To Make Your Website Stand Out

Website design has become an integral part of running a business. Presenting yourself to the peak of your abilities includes putting your best website face forward. Here are five things you want to look for to ensure your website is spreading an ideal image of your company to clients.

1. Color Scheme

All colors have different implicit meanings to consumers; some of which we may not be aware of. A true designer knows that a strong color scheme is key to catching a client's eye. A potential client doing their research on which company to hire may be perusing through half a dozen companies to find the right one. The company that's able to be a showstopper—that's able to catch a client's attention—is ahead of the game.

2. Memorable Logo

If a client who has been conducting research to figure out who to hire gives themselves a little time to mull over who to choose, do you know who they're going to remember? The company with the memorable logo. Something that's catchy or attracts them—gives them an emotion—will be at the top of their list.

3. Frequently Updated Content

Refreshing isn't just for summer drinks—it's for content. Your website should be refreshed with new content so that it's always rotating through something new. That way, your clients are getting the latest updates on your business and the most up-to-date information out there about the industry. An updated website gives the client security in knowing that who they hire is on top of everything—even the details.

4. Website Audit

Sometimes, little things slip through the cracks. A misspelled word here, a broken link there—it all adds up for the client who might see these errors as looking a little unprofessional. Often, a second (or third) pair of eyes is essential to catching these mistakes—and you don't want your client being those eyes.

5. Useful Information

What are you giving your clients, other than your product? People these days are more discerning than ever, looking for who's on their side and how they can spend their money wisely. One thing you want to ask is, Does your website build trust in your brand? Does your website offer a place where people can go to find resources, as well as what you offer? Make yourself a staple in people's lives with useful tips or tricks, and you'll build brand loyalty.

If you're looking over this list wondering where to start, turn around—CG Communication is right here! We can help you update your brand, your content, and your website to ensure that you're putting a quality image of your company into the world. We’ll help you spot those details that may make you less attractive to your clients—and fix them quickly.

Contact cynthia@cgcommunication.com today for next steps.