3 Reasons You Should Hire a Professional Editor and Designer for Your Law Firm

A professional editor and designer for your law office isn’t a luxury—it can be essential if you’re looking to grow your business and stay at the forefront of your field. From design don’ts to ensuring your content stays up-to-date, it’s important to have a communication professional on your team to make your website and work look its best.

Enhanced Design

You know what your team can do, but how do you relay that to the general public—and in language that’s easy to understand? That’s where a wordsmith comes in. From writing website copy that actually resonates with your clientele to crafting your visuals and logo, you want an experienced professional with a good sense of the industry. Someone who’s well-versed in communication and design can assist you with the layout and overview of your website, logo, and visual marketing, making sure that you are engaging your target audience. 

An Editor’s Eye

You’re on the lookout to make sure you have the correct briefs—and an editor will be on the lookout for language that goes astray. An editor or communication specialist can ensure that you’re presenting your best work, and that you’re drawing people’s attention to your company. From small errors on your website to mix-ups on your documents, professional editors can catch those before they go public. You worry about the proof—we’ll worry about the proofreading.

Refreshing Website Content

Websites get stale—and fast. Particularly in the legal field, where you’re not going to be using social media as often, you want to have a website that is consistently updated for your clients and potential clients. This helps keep your firm relevant and towards the top of people’s searches. Some statistics even claim that legal firms that update their blogs habitually get over 90% more links to their pages.

Another website-related reason to keep an editor on board is for technical writing. An editor is capable of taking the tricky legal phrases and breaking them down for your clients into easily communicable content for your website. When a client is searching for a lawyer they can trust, you want your content to be empathetic and engaging—and that’s exactly what we can do. An editor can ensure that a client understands what you offer and makes you stand out from your competitors. When clients understand what you can do, a better bond can be built.

An editorial and design team is a necessary step for any law firm looking to distinguish itself. We’re able to turn a phrase to catch a client’s browsing eye; we can ensure your content looks professional and relatable; and we can catch easily overlooked mistakes. Contact cynthia@cgcommunication.com to get started today.